Microsoft joins Google in the surge of mobile optimization by enhancing Bing’s search results for mobile users. Recently Bing started tagging their search results with “mobile friendly.”

“This enables the user to skim through the search results to know which ones will quickly answer their information needs.” 

said Shyam Jayasankar, a program manager at Microsoft. This change improved user experience as Microsoft received feedback that users prefer pages marked “mobile friendly”. Given this recent data and the increasing number of searches taking place on mobile devices, Microsoft forges forward in improving search rankings for mobile friendly websites.

Although Microsoft’s new adjustment targets the shift to a more mobile usage climate, they are committed to providing the most relevant content based on the inquiry regardless of mobile friendliness.

“You can always expect to see the most relevant results for a search query ranked higher, even if some of them are not mobile friendly,”

Microsoft said.

The ranking changes are due to arrive in the coming months. In an effort to assist webmasters in this transition Microsoft, like Google, will be offering its own tool that will asses and analyze mobile friendliness. This will become available in the next few weeks.

As with the recent Google update, if you discover (or already know) you don’t have a mobile version of your site, it’s time to get to work. Your search visibility is increasingly at risk which could mean less web traffic, less leads, less conversions and fewer sales.

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